Building Brands That Move
Shaping brand, awareness, and growth systems that feel human and perform at scale.
Scale
Built and scaled work across 27 Brands — from startups to global tech and legacy leaders.
UpWellia partners with founders and marketing teams to build brands that connect with people and scale with intent.
We work across brand strategy, positioning, go-to-market, and content to help companies find their voice, define their place, and build momentum—drawing on experience across startups, global tech, and legacy brands.
OUR ETHOS
We believe brands grow when they move people — and feel human
Humanised
Humanising a brand means looking past what’s being sold to understand why it matters.
We design narratives around real people, real use, and the moments that define belief.
Beyond Performance
Marketing
We focus on building brands people trust, return to, and stand behind — not just numbers that spike and fade.
By aligning brand, voice, and distribution, we create growth systems designed to compound over time.
Real User Impact
Grounded in lived experience, measurable change, and stories that prove the brand works in the real world.
WHY UpWellia
Built inside high-growth teams and proven at global scale.
We work across the full arc of brand building — from creating entirely new product categories to redefining and scaling existing ones. Whether launching something new or unlocking the next phase of growth, we bring clarity, positioning, and narrative together to shape brands that move markets and endure.
COMPANY
UpWellia in Numbers
12
Countries Launched In
27
Brands
46
Unique Products
$1B+
Sales Revenue
COLLABORATIONS
Some of Our Partners
